The multi-billion dollar lawn service industry is highly fragmented, however, without a clearly identified premium service company. Most larger lawn service providers are price oriented and build their business around high volume and high production. They are unable to give their customers the individual attention they would like, and they are unable to concern themselves with quality. The smaller independent services are without strong brand identification and struggle to compete as they are forced to make companies remain competitive.
As a result, there is a vast market of homeowners who are unable to find a service that meets their needs. Those needs include the use of quality, effective branded lawn products, applied by true professionals, in programs that can be tailored to meet the needs of the individual lawn, with applications made on time, and with the technical support to solve virtually any lawn problems that may arise.
Our customers come from a broad demographic range. There are some who would rather spend their spare time fishing or playing golf than caring for their lawn. There are families with two working parents who don’t have the time to do lawn work. There are retirees and women who head single parent homes who are not comfortable doing it themselves. And there are folks who just don’t know what to do or when to do it, so they need help.
Yet despite their many differences, these are all homeowners who recognize that a thick, green lawn enhances the beauty of their home and improves the quality of their family’s hours together-not to mention the value that it adds to their home. So they want the best. They want Scotts!
We are part of the Scotts Miracle-Gro Company of Brands and no brand in the industry has the name recognition that Scotts has. Customers trust the Scotts name and as a franchise you benefit from that trust.
As a franchisee, you have access to the brain trust at Scotts LawnService. Our Corporate Team here at Scotts LawnService have over a hundreds years of collective experience that you can tap into if you ever have a problem.
As a franchisee you benefit from experience of a national marketing team. Each marketing strategy that we promote has been thoroughly tested at our corporate locations and unless the initiative has been proven in a successful roll-out it is not used by our franchisees.
We understand how cash flow affects a start-up business. Our Easy Pay Terms make it easier for you to generate business months before you pay for the product that we have sent you.
Many of our franchisees have started out as a home based business. Based on the laws of your state, starting out as a home based business will allow you to maintain a higher margin in the first few years of operation. You will need a location to store your products. Our team will help you determine the size of the space necessary to store your product.
Scotts provides financing on up to 2/3 of your franchisee fee if you qualify. Favorable terms are offered over the first 24 months to generate cash flow. In addition, capital not spent on the initial franchise fee will allow you to market and promote your business providing you a fast start.
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